Brand and Communication Design for a Highly Acclaimed Family Entertainment Show
APASSIONATA is one of the most successful family entertainment shows in Europe. The agency Realgestalt developed the new brand and communication design, a cornerstone for the long-term success of the brand.
How can the brand design for an already successful brand be improved? In the case of APASSIONATA, Berlin’s branding agency Realgestalt was responsible for the creation and production of a new website and for establishing guidelines for the communication of shows, ensuring a convincing appearance of the brand in the future.
“Magical encounters:” This is how the APASSIONATA shows describe the fascinating relationship between humans and horses. As part of the new Brand Design, this promise can be seen in Karen Massine’s logo, whose lettering was optimized during this process by Realgestalt.
Berlin’s branding agency Realgestalt visually communicates the current show concept annually, bringing new target groups to APASSIONATA and to motivate fans to book the best seats for the show.
About the Project
The services of Berlin’s branding agency Realgestalt for the brand APASSIONATA: Brand Strategy, Brand Architecture, Brand Design, Logo Development, Communication Design, Poster Design, Web concept, Web Design, Web Production, merchandising material.
More about APASSIONATA
APASSIONATA is a live family entertainment horse show staged all over Europe. The show is presented in a new format annually, including dressage lessons, complicated stunts and theatrical interludes within a complex stage construction with light effects, video art and dance performances.
Since 2008, the audience is narrated through the show’s different sequences through a storyline. An important characteristic of APASSIONATA is the broad range of horse breeds within the show. APASSIONATA is staged in large arenas, with a capacity ranging from 2500 up to 10.000 seats per show. Running for eleven years, APASSIONATA has had more than six million spectators, thus being one of the most successful family entertainment shows in Europe.
10119 Berlin, Germany
Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215