Die Deckungsgleichheit zwischen IATA-Code, Destination, Namen und Markenzeichen ist unter den Flughafenmarken weltweit einmalig.

Naming and Corporate Design for Berlin’s Future Airport

Among airport brands, there is only one where IATA-Code, destination, official name, and logo are uniform: BER.

Klaus Wowereit, Matthias Platzeck und Prof. Dr. Rainer Schwarz feiern den Startschuss für den Countdown zur Eröffnung des BER, Corporate Design von Realgestalt
Challenge

Provide the new airport with an image based on a holistic brand strategy. Suiting the spirit of Berlin on the one hand, on the other hand being applicable to all target groups worldwide. But simultaneously, differentiating it from other airport appearances.

  • Für den BER wurden von Realgestalt eine eigene Schriftfamilie und Piktogramme entwickelt
  • Für den neuen Flughafen wurden eine eigene Schriftfamilie und Piktogramme entwickelt. Beide sind optimal lesbar und erhalten durch das gestalterische Detail der Flugformen eine spezielle Charakteristik.

Typography

The branding agency Realgestalt developed a custom typeface geared specifically to airport usage. The typeface is characterized by a unique character and easy legibility.

  • Die für den BER von Realgestalt entwickelte Schriftfamilie
  • BER Fontentwicklung Entwurfsphase
  • BER Piktogramme Entwurfsphase

Logo

With a confident reduction to a purely typographic logo, the BER design is clear, simple, and authoritarian.

  • BER Arbeiter auf Baustelle
  • Das von Realgestalt entwickelte Logo für den BER

Sometimes it’s quite easy to be unique: Articulate your identity (BER) , choose a suiting color (red of for the state of Berlin) and create a custom font – and dispense with the obvious, such as aircraft elements, orbit graphics, runways and other platitudes with which airport brands usually operate.

  • Die mit über 100 Zeichen umfassendste Piktogrammfamilie im Markt, entwickelt für den BER von Realgestalt

A Logo Establishes Itself

The branding agency Realgestalt could hardly have imagined a better result: the name was quickly adopted by the press and is now a common expression.

Berichterstattung BER in der Berliner Zeitung Berichterstattung BER in der Süddeutschen Zeitung Berichterstattung BER in der Abendschau
  • BER Corporate Design Magazine
  • BER Corporate Design Magazin
  • BER Corporate Design Magazin 2
  • BER Corporate Design Magazin 3
  • BER Corporate Design Magazin 4

Even though the inauguration of the new airport is still on the horizon: The BER Corporate Design is already in use. Keep an eye out next time you land in Berlin-Tegel (look out for posters, flight schedules, website, name tags, barrier tapes, etc.).

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1500785621atseg1500785621laer@1500785621tsop1500785621

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  • BER Corporate Design Website
  • BER Corporate Design Magazin

About the Project

Realgestalt’s work for the airport BER includes the entire spectrum of Brand Development: The branding agency Realgestalt developed the strategy of the brand, or rather of the Corporate Identity, in close cooperation with the customer’s team and experts. The cooperation with the architecture studio Gerkan Marg and Parter (GMP Architects) served as the foundation for conceptualizing the Corporate Design. Realgestalt used the choice of material by GMP in the airport’s concept development for the corporate design; the dark red color of the design is related to architectural elements. Overall, the branding agency Realgestalt services for BER included: Corporate Identity, Corporate Design, Brand Strategy, Naming, Design Strategy, Design Concepts, Logo, Typography, Icons, Picture Style, Illustration Style, Business Equipment, Editorial Design, Communication Design, Magazine Layout, Brand in Space, Merchandise, and Design Guidelines.

  • BER Corporate Identity Logo 1

Services

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1500785621atseg1500785621laer@1500785621tsop1500785621