Up and Away
LOQI is simply fantastic: this multicultural team – at home in Berlin, Australia, Japan, China and elsewhere – is constantly coming up with new designs for bags that are incredibly light, durable and practical. And for Berlin photographer Jan von Holleben, the photoshooting was a breeze. But then Jan is renowned for his playful work. His inventive and imaginative photographic arrangements are as infinite as LOQI’s range of designs. The project left us giddy at Realgestalt, but also demonstrated how lively and creative brand management, corporate design, branding and advertising can be.