Berlin Biennale: brand strategy
The Berlin Biennale is a forum for contemporary art in one of the world’s leading centres for arts. It is held every two years at changing locations throughout Berlin and is distinguished by the many different concepts of its renowned curators. They are called upon to instigate a dialog with the city and its inhabitants, art aficiandos and artists from all over the world. The staff in charge of the Berlin Biennale have chosen to enhance their brand profile and achieve a lasting impression of the Berlin Biennale for the public at large. The Berlin Biennale has consulted with us concerning all issues of brand strategy, brand management and lasting brand development.