Brand Design for a Modern Design Icon
We all love them: The simple and functional gadgets of daily life. Since 1981, AUTHENTICS has been in search of the “typical” part of a product – because this is where its authenticity lies. The result: Contemporary and award-winning design, which is lively, uncomplicated and affordable.
Mail Order Catalog
The furniture fair imm cologne was the first occasion on which the AUTHENTICS mail order catalog was introduced. Besides creating the concept for the catalog, Realgestalt was responsible for the editorial design, planning, photo production, compiling of editorial features, and the overall production.
Realgestalt, Berlin’s agency for branding, is active on all levels: From the distribution to direct sellers; developing a brand strategy to guide the conversion process, including a new web shop and mail order catalog.
Common products can either be presented as cult objects, or as something serving a purpose in our daily lives. Berlin’s branding agency Realgestalt created a picture style for AUTHENTICS, which expresses the casual nature of the products in an equally casual and understating manner.
Everyday products can either be presented as cult objects, or one can show how they can be be integrated into daily life. We created a picture style for AUTHENTICS, which expresses the casual nature of the products in an appropriately casual and understated manner. Concept and creative direction: Anne Kohlermann, Cornelius Mangold. Photograper: Florian Braun.
The challenge: staging AUTHENTICS extensively on a tight budget and a limited production space. This is how series LUNAR by the design duo Edward Barber and Jay Osgerby came to be – the result: a true eyecatcher.
About the Project
Our services for the brand AUTHENTICS: Brand Design, Editorial Design, Strategy and Concept Development for Communication, Photo Production, Illustrations, Campaigns (print and digital), Web Shop, Mail Order Catalog, Product Brochures, Sales Material, and Fair Appearances.
10119 Berlin, Germany
Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215