Brand Design für einen zeitgenössischen Designklassiker - Seit 1981 sucht AUTHENTICS nach dem Typischen eines Produkts – denn genau dort liegt seine Authentizität. Das Ergebnis: Zeitgenössisches und vielfach preisgekröntes Design, das selbstverständlich, lebendig und erschwinglich ist.

Brand Design for a Modern Design Icon

We all love them: The simple and functional gadgets of daily life. Since 1981, AUTHENTICS has been in search of the “typical” part of a product – because this is where its authenticity lies. The result: Contemporary and award-winning design, which is lively, uncomplicated and affordable.

Authentics Brand Design Fotoshooting Bad

Mail Order Catalog

The furniture fair imm cologne was the first occasion on which the AUTHENTICS mail order catalog was introduced. Besides creating the concept for the catalog, Realgestalt was responsible for the editorial design, planning, photo production, compiling of editorial features, and the overall production.

Challenge

Realgestalt, Berlin’s agency for branding, is active on all levels: From the distribution to direct sellers; developing a brand strategy to guide the conversion process, including a new web shop and mail order catalog.

Photo Production

Common products can either be presented as cult objects, or as something serving a purpose in our daily lives. Berlin’s branding agency Realgestalt created a picture style for AUTHENTICS, which expresses the casual nature of the products in an equally casual and understating manner.

Do you like the EIKO egg boilers by Christina Schäfer? We would be happy to provide a sample for you.

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1503290650atseg1503290650laer@1503290650tsop1503290650

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Everyday products can either be presented as cult objects, or one can show how they can be be integrated into daily life. We created a picture style for AUTHENTICS, which expresses the casual nature of the products in an appropriately casual and understated manner. Concept and creative direction: Anne Kohlermann, Cornelius Mangold. Photograper: Florian Braun.

Authentics Brand Design Fotoshooting Making Of Authentics Brand Design Fotoshooting Making Of Authentics Brand Design Fotoshooting Making Of

Trade Fairs

The challenge: staging AUTHENTICS extensively on a tight budget and a limited production space. This is how series LUNAR by the design duo Edward Barber and Jay Osgerby came to be – the result: a true eyecatcher.

  • Authentics Brand Design Illustration

About the Project

Our services for the brand AUTHENTICS: Brand Design, Editorial Design, Strategy and Concept Development for Communication, Photo Production, Illustrations, Campaigns (print and digital), Web Shop, Mail Order Catalog, Product Brochures, Sales Material, and Fair Appearances.

Services

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1503290650atseg1503290650laer@1503290650tsop1503290650