Brand Design for the Cultural Foundation of the Dalai Lama

The governmentally subsidized organization Norbulingka, with its headquarters in Dharamsala, in the north of India, campaigns for the maintenance of Tibetan culture under the presidency of the Dalai Lama.

Challenge

How can a brand be internationally accessible, without losing a century-old culture? Using professional Corporate Designs including a new typography and a new web appearance.

Result

After an extensive analysis of the brand Norbulingka, Realgestalt developed a new Corporate Design for the organization, as well as an own typography and a new web appearance.

Typography

The Tibetan calligraphy, with its soft and partially widely spread swings, is still a lively and sophisticated craft of everyday life. Realgestalt’s task was to develop a Latin font family, sticking to this calligraphy style and also meeting modern requirements (such as the digital use of fonts). Designer Markus Strümpel developed the Norbulingka font while in Dharamsala, in direct communication with the people, working with it later on.

The Norbulingka is a palace and a park in Lhasa (Tibet, China), which serves as summer residence of the Dalai Lama. Would you like to get to know more?

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1511468950atseg1511468950laer@1511468950tsop1511468950

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Website

The Norbulingka Foundation is not only set out to preserve its own culture, but also to share it with the international community. Realgestalt developed a concept, and a design for a website and also produced it for Norbunlingka. Markus Strümpel himself, helped with the implementation and training of the Norbulingka webteam in Dharamsala.

Workshops

The Norbulingka Foundation is not only set out to preserve its own culture, but also to share it with the international community. Realgestalt developed a concept, and a design for a website and also produced it for Norbunlingka. Markus Strümpel himself, helped with the implementation and training of the Norbulingka webteam in Dharamsala.

Services

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1511468950atseg1511468950laer@1511468950tsop1511468950