Mit FSB Franz Schneider Brakel werden Tür- und Fensterbeschläge ihren angemessenen Stellenwert zuerkannt.

Brand Management for Door and Window Fittings

Whenever we touch architecture, or architecture touches the topic of handles, FSB products can be found. FSB Franz Schneider Brakel manufacturing gives door and window handles the status they deserve.

Ein Foto von Fotograf Sascha Weidner, wo eine Hand eine Türklinke greift, die im Wasser schwimmt.

Challenge

For decades, FSB (Franz Schneider Brakel) has set the bar for architects in Germany. Still, on the global market the three letters remain rather unknown. How can the great importance of FSB fittings for successful architects be communicated clearly and strikingly?

Brand Campaign

Realgestalt’s brand campaign for FSB became legendary within a very short amount of time: the striking, yet complex motifs were created out of real FSB fittings. Each accounting for a unique understanding of the products, materials, and the design of the brand FSB.

Ein Foto der Künstlerin Sarah Illenberger, wie sie gerade ein Motiv aus Türklinken auf dem Boden zusammenstellt.

Ein Foto der Künstlerin Sarah Illenberger, wie sie gerade eine Komposition aus Türklinken auf dem Boden erstellt. Das Motiv: Käfer

Ein Foto der Künstlerin Sarah Illenberger, wie sie ein Motiv aus Türklinken auf dem Boden zusammenstellt.

Making Of

This is how a tree was created for a trade fair.

We ourselves are not quite sure how many creative awards our FSB campaign has been awarded now. If you would like to know, we would be happy to look it up for you.

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mobil +49 175 721 2904
jmichalski@realgestalt.de

Magazine Brakel International

In the magazine ‘Brakel International’, interested professionals worldwide learn everything there is to know about the origins, the capacity, and the innovative future projects of Germany’s leading door handle brand.

Durchblättern der Zeitschrift Brakel International, eine Image-Broschüre für FSB. Editorial Design von Realgestalt

Photo Production

A photo essay by Sascha Weidner showcases FSB handles in a magical world: understated, secretive, beautiful.

Trade Fairs

Handles are haptic objects that offer the possibility of great application.

Realgestalt has developed concepts for trade fair stands including the world renowned Fensterbau Frontale, the BAU trade fair focused on architecture, and the design festival DMY.

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