Superleicht, superstark, für jeden erschwinglich, in den schönsten und verrücktesten Designs der Welt: LOQI verändert mit ansteckend guter Laune die Welt der Taschen.

Brand and Communication Design for the most Creative Bags in the World

Extremely light, extremely strong, affordable for everyone, available in the most beautiful and crazy designs in the world: LOQI has changed the world of bags by storm through its infectiously good mood.

LOQI Fotoproduktion Frutti Conversation
Challenge

Unlike established eco brands and cheaper trademarks, LOQI wants to position itself as an innovative, international brand with bold designs.

Brand Design

The LOQI Brand Design features a newly created logo, a custom typography, and a wide range of colors and icons, that were created based on the typeface.

  • LOQI Brand Design Logo
  • LOQI Brand Design Bags

Photo Production I

Each painting printed on a LOQI bag inspires you to enter an entirely different world. Creating these worlds, was made possible by photographer Alexander Gnädinger and his team.

Would you like to have a LOQI bag?

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1503290601atseg1503290601laer@1503290601tsop1503290601

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Photo Production II

Nothing is lighter than a LOQI bag! Jan von Holleben’s pictures underline this feeling of ease: The great LOQI mood triumphs.

  • LOQI Fotoproduktion Jan von Holleben Fliegende Frau
  • LOQI Fotoproduktion Jan von Hofleben Frau auf Fahrrad

Would you like to know more about the LOQI personas? Would you like to see the final result?

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1503290601atseg1503290601laer@1503290601tsop1503290601

close
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Typography

The LOQI typeface resembles fun and functionality- with a modular character representing its ease and a playful implementation.

LOQI Typographie LOQI Typographie LOQI Typographie

About the Project

We started our work for the brand LOQI by developing personas: Who are people that love LOQI? What sets them apart from others? What do they have in common? Which of them have a special appreciation for the design? Which of them consider the functionality most important? And who values the feeling of leaving the supermarket without any plastic bags most?

The branding agency Realgestalt defined six distinct personas and asked itself in each case: how do they live? What is their passion? What brings them pleasure? Which values are important to them? What do they like spending their money on? Which style do they prefer? Which media do they use? Where and how do they shop? What would they like about LOQI? What could LOQI do for them, so what will interest them most about the brand?

The result of the analysis: An understanding of who and for which reasons customers may be interested in this brand. And, as it turned out, they have more potential customers, than expected.

Services

Send us a message or call us directly:

Realgestalt GmbH
Linienstraße 40
10119 Berlin, Germany

Tel. +49 30 88 77 76-0
Mob. +49 175 415 2215
ed.tl1503290601atseg1503290601laer@1503290601tsop1503290601