Corporate Design for the Digital Era
With the Fleetboard Store – a platform for telematics, sensor and logistics data – Mercedes-Benz Trucks is revolutionizing the commercial vehicle industry.
Be as radical as possible in a rather conservative industry: Fleetboard has been acting as the diagnostics and telematics services arm of Mercedes-Benz Trucks for 30 years. Now the company is redefining itself, offering digital solutions for connected commercial vehicles regardless of manufacturer.
Daimler Fleetboard’s business model has fundamentally changed and so has the new corporate design developed by Realgestalt. One thing remains the same: the name, Fleetboard.
Fleetboard Store Microsite
The world premiere at the IAA is approaching. While developers are still working on apps and the platform, the accompanying microsite, designed by Realgestal, is already online. The target audience: logistics companies, developers, and potential partners.
The better freight, vehicle, and driver are connected, the more efficiently tours can be planned. On the dispatchers’ displays, vehicle positions appear as moving points. Building on this idea, Realgestalt developed a flexible grid as a recurring motif for images and illustrations.
Daimler Fleetboard Manager App
Praxistest bestanden: Die erste App, die nach dem Launch des neuen Corporate Design entwickelt wird, zeigt, wie gut sich der Style Guide auf zukünftige Produkte von Daimler Fleetboard anwenden lässt.
The new Fleetboard Store
“App your Truck!” With this message, a video produced by Realgestalt shows how the new Fleetboard Store offers solutions for logistics companies that meet individual requirements.
QualityGate, Developer Portal, SDK … Fleetboard makes these terms understandable through a system of icons that illustrate complex ideas.
Daimler Fleetboard Brand Architecture
The company’s new logo is part of a naming and branding system developed by Realgestalt, which applies to all Fleetboard products – old and new. The goal: to help the Fleetboard brand grow and become well-known.
Logo, colors, and typography are indicative of Fleetboard’s new strategic outlook – a company that is creative, fast, intelligent, functional, reliable.
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