Communication Campaign for Mercedes-Benz XENTRY
With XENTRY, Mercedes-Benz has created an aftersales brand that uses new technologies and solutions to position workshops perfectly for the future. On behalf of Mercedes-Benz Realgestalt developed a communication campaign for the next generation of one of the most important workshop tools: The XENTRY Diagnosis Kit 4.
The XENTRY Diagnosis Kit 4 is a milestone in the further development of this central workshop tool. To promote it to the target group, the authorized Mercedes-Benz dealers, Realgestalt developed a campaign concept, including a microsite and film, for worldwide use, in eleven languages.
In developing the XENTRY Diagnosis Kit 4, Mercedes-Benz worked closely with its partners in the workshops. The focus of communication is therefore on technical innovations.
The central component of the communication is a film with high-quality renderings that showcases the highlights of the XENTRY Diagnosis Kit 4.