Naming and Brand Design for a Finance-Start-up
BERGFÜERST made it its mission to support the self-determined and real economy oriented investor culture in Germany. Through the possibility of directly investing in individual or several real estates, everyone is given the opportunity of becoming an entrepreneur.
Develop a brand name for the online business eCrowd Finance with a own bank license. Formulate a brand strategy, create a brand design and produce a film explaining the business model and other applications.
On what idea is BERGFUERST based on?
Until now, only institutional investors (such as banks or investment funds) profited from attractive yields in real estate investments. Often, small investors were not able to profit from these direct investments, as they did not have the necessary investment capital.
The idea: Small investors align in order to raise the necessary capital. This way, everyone can participate with a small investments, beginning at 10 Euros. Now, everyone can profit from the same conditions that usually only wholesale investors enjoy.
Unique, concise, easy to remember, trademark and web domain availability: By choosing BERGFUERST, Dr. Guido Sandler followed Realgestalt’s recommendation, which honors the legendary German banker Carl Fuersterberg (* August 28th 1850 in Danzig; † February 9th 1933 in Berlin).
How does financial investment work at BERGFUERST? The branding agency Realgestalt, in cooperation with the Atelier Hurra, produced a video featuring animated graphics, simply explaining BERGFUERST’s complex business model.
The dominance and competence of a banking establishment and the innovational power and willingness to change typical for a start-up – the BERGFUERST brand design brings together the best of two worlds.
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