Sales Communication for the next Iconic Chair
From A to Z; With its great range of product, the Brunner family is one of the leading international suppliers of contract furniture. Brunner is a family business seated in Baden-Rheinau, Germany.
The A-Chair is a stackable, linkable, and modular all-rounder, created by the Stuttgart designers Markus Jehs and Juergen Laub, available in several colors, materials, and styles. Before the A-Chair was even available on the market, the prototype had already received several renowned design awards. For the product launch, the branding agency Realgestalt was given the task to develop an integrated communication initiative, including sales material, a campaign, a microsite, as well as print and online campaigns, all in close cooperation with the product designers themselves.
Microsite with Configurator
The artwork for the brochure and the campaign was part of a microsite and was complemented with a film and a product configurator later on: Here, all combinations of shell and frame can be found in high definition. To increase the reach of the microsite, it is linked with architonic.com, the research platform for architecture and design. The microsite reached quite convincing click rates.
PLOT is a lounge furniture system designed by osko+deichmann with variable seating surfaces on three levels and a square base module. Just how diverse its possibilities are, can be seen in this film.
Production: Michael Tewes; Concept and Creative Direction: Anne Kohlermann and Cornelius Mangold.
About the Project
The branding agency Realgestalt’s services: Brand Architecture, Corporate Design, Strategy and Concept Development for Communication, Naming, Product Renderings, Photo Production, Film Production, Print and Digital Campaigns, Microsite, Brochures, and Sales Material.