Sales Communication for Brunner | Realgestalt GmbH, Berlin
Von A bis Z. Das Alphabet der Familie Brunner, einer der führenden internationalen Anbieter von Objektmöbeln. Brunner ist ein Familienunternehmen im badischen Rheinau.

Sales Communication for the next Iconic Chair

From A to Z; With its great range of product, the Brunner family is one of the leading international suppliers of contract furniture. Brunner is a family business seated in Baden-Rheinau, Germany.

Brunner Sales Communication Magazin

The A-Chair is a stackable, linkable, and modular all-rounder, created by the Stuttgart designers Markus Jehs and Juergen Laub, available in several colors, materials, and styles. Before the A-Chair was even available on the market, the prototype had already received several renowned design awards. For the product launch, the branding agency Realgestalt was given the task to develop an integrated communication initiative, including sales material, a campaign, a microsite, as well as print and online campaigns, all in close cooperation with the product designers themselves.

  • Brunner Sales Communication Fotoshooting
  • Brunner Sales Communication Fotoshooting

From early on, Marc Brunner integrated the branding agency Realgestalt into the creative process, opening the door for an intensive exchange between the Stuttgart designers Markus Jehs and Juergen Laub and Realgestalt. Furthermore, Realgestalt was allowed to steer the process together with all participants.


Microsite with Configurator

The artwork for the brochure and the campaign was part of a microsite and was complemented with a film and a product configurator later on: Here, all combinations of shell and frame can be found in high definition. To increase the reach of the microsite, it is linked with, the research platform for architecture and design. The microsite reached quite convincing click rates.

  • Brunner Sales Communication Magazin
  • Brunner Sales Communication Microsite

Do you like the name PLOT for the lounge furniture? This is only an example for a Naming Development as part of a overall concept. Other Naming projects conducted by Realgestalt can be found here.


Video Production

PLOT is a lounge furniture system designed by osko+deichmann with variable seating surfaces on three levels and a square base module. Just how diverse its possibilities are, can be seen in this film.

Production: Michael Tewes; Concept and Creative Direction: Anne Kohlermann and Cornelius Mangold.

About the Project

The branding agency Realgestalt’s services: Brand Architecture, Corporate Design, Strategy and Concept Development for Communication, Naming, Product Renderings, Photo Production, Film Production, Print and Digital Campaigns, Microsite, Brochures, and Sales Material.