Look at what the punk from high school is doing now
The unique challenge in developing the corporate design for BERGFÜRST was to unite opposing aspects: analytical on one hand but emotional on the other. Officially licensed by the German Financial Supervisory Authority, BERGFÜRST is a fully secure Internet platform for equity capital participations and trading. But at the same time, their very uniqueness makes them the punks of the financial community. BERGFÜRST is based on an ingenious idea realised using sophisticated technology wherein their website serves as a meeting point and marketplace for entrepreneurs and investors. This is the brand and this is how it should be presented. Our approach was to temper logic with passion – a grid with a vibe. In summer of 2012, we produced a logo for this pioneering enterprise and presented the “grid” as a key element of design for various applications. We also came up with a colour scheme and inspiring graphics and introduced a website concept for the future of BERGFÜRST.