Anne Kohlermann, Jürgen Michalski and Johannes Ritzel see themselves as an interdisciplinary management team. This is reflected in their mindset and approach to all brand development projects.


Realgestalt creates, recreates, defines and redefines brands. Our expertise lies in strategic brand development, corporate identity, and corporate design concepts. But we are passionate about solving complex problems of any kind. We are experts at bringing out a brand’s inner values and getting the world to stop and notice. We define a company, product or service that is perceived out in the world and develop ways to help keep its promises to its customers.


  • Red Dot Design Award 2020

    Realgestalt won the “Best of the Best” Red Dot Design Award 2020 for Brands & Communication Design for the Deutsche Oper Berlin campaign 2019/2020.

  • Red Dot Design Award 2018

    Realgestalt won the Red Dot Design Award 2018 for the Deutsche Oper Berlin campaign.

  • Best of Content Marketing 2016

    Realgestalt won the award “Best of Content Marketing 2016” (Gold Label) for the website of Mercedes-Benz next.

  • German Design Award 2017

    Realgestalt won the German Design Award 2017 in the category “Corporate Design” for their work for the Daimler Group.

Mehr anzeigen


We are always keen to meet talented designers, conceptual creators, copywriters and project managers who can contribute to our team over the long term. People with an international background are very interesting for us.

Realgestalt agency presentation

PDF presentation



  • Realgestalt presents the heroes of the opera – and wants to contribute to the fact that the Deutsche Oper Berlin reaches an even larger audience with its program. The new faces can not be missed in the cityscape and in animated form on the social media channels of the opera house.

  • The Berlin chocolate manufacturer Rausch is in the midst of a dramatic transformation. With its new brand design, conceived by Realgestalt, the family business driven by its passion for chocolate is reinventing itself …

  • The Berlin branding agency Realgestalt was asked to lead the development of Daimler’s new corporate design. The objective was to introduce the color silver into the corporate logo and to reimagine all visual applications …

  • As the inventor of the automobile, Daimler is a pioneer in the automobile industry, also for the future of mobility. The Mercedes-Benz next magazine reports the latest developments in innovation and technology …