Brand design and claim
Realgestalt, the Berlin agency for corporate design, handled the rebranding of the Erdgas brand.
On the basis of a new positioning, the existing design of Erdgas was to be updated and a new claim added.
Corporate Design Manual
The brand design of Erdgas is laid out in the corporate design manual. The design principles for all applications are documented here for employees and partners alike.
The pictograms, specially designed by Realgestalt, allow for the quick comprehension of content and contribute to a more relaxed corporate design.
Clear guidelines are laid out for the use of the Erdgas logo and other elements of the corporate design by parter companies in brochures and other media formats.