Communication for a Global Innovation
Hettich is one of the world’s most successful manufacturers of furniture fittings. With SpinLines, the company has developed a new category of fittings that radically changes the use of furniture and spaces and removes the previous limitations of product design. Realgestalt created the corresponding campaign.
Naming the Innovation
The combination of rotating and pivoting enables collision-free movement of entire furniture units and interior elements. This inspired us to coin the term ‘Spinnovation’ and to create an internationally used claim.”
The Campaign Idea
Thanks to SpinLines, users can transform their surroundings in an instant and spontaneously adapt them to their needs. Our campaign brings this transformation to life through everyday experiences — produced with the help of innovative AI tools.
Global Trade Show Presentation
At interzum – the leading global trade fair for furniture production and interior design – as well as at other trade shows and events, this innovation is promoted under the slogan “Spinnovate your Space.”
The Campaign on Digital Media
The campaign includes a SpinLines landing page, online and social media ads, as well as content for Hettich’s social media channels.
Strategic Print Advertising
The communication strategy for the launch of the SpinLines product family includes advertisements in key trade magazines of the furniture industry.
Realgestalt GmbH
Torstraße 42
10119 Berlin, Germany
Phone +49 30 88 77 76-0
Mobile +49 175 721 2904
jmichalski@realgestalt.de