Corporate Publishing and Social Media for the Future of Mobility.

Development of a flexible editorial, content and design concept for the online and the print magazine next. Comprehensive support and development in order to demonstrate the brand’s claim to leadership in the Future of Mobility.

With Mercedes-Benz next Realgestalt is curating a magazine that explains and discusses the latest developments in mobility. Thus storytelling not only remains a rhetorical stylistic device, but becomes a component of strategic brand management. Instead of simple advertising messages, Daimler next offers content that is highly relevant to its readers in times of digitization; Content that readers really like to pay attention to. This is how Daimler positions itself as a serious brand that people commit to in the long term.

Our editorial team produces weekly journalistic articles on the future of mobility for the Mercedes-Benz AG website and for the innovation magazine next. Through our contacts in the technology industry, our own research, participation in industry events and input from the research departments of Mercedes-Benz AG, we identify relevant topics. Through reports, interviews, essays, films, photo productions and creative illustrations, we make these sophisticated technology topics accessible to the public in an understandable and attractive way.

Can autonomous vehicles solve the traffic problems of our cities? Which mobility concepts will shape how we live in the future? How can communicating devices actually improve our lives? What benefits will intelligent logistics bring? Realgestalt works with international illustrators to give these complex questions a compelling visual expression. The result: excellent illustrations which play a central role in the identity of next and enrich the Corporate Design of the Mercedes-Benz AG. Many of the illustrations for next were developed in-house by the Realgestalt team.