From Key Visual to Social Media: The New Brand Presence of Mercedes pay
Secure, seamless, effortless: Mercedes pay defines what digital payments should feel like – in the vehicle and beyond. We developed an identity that combines dynamic fintech energy with automotive heritage, anchored by a key visual that unifies the brand experience across all channels.
Innovation Communication
Our communication supports the launch of technical innovations through custom-produced 3D animations, AI-generated assets, and smart storytelling that makes new features easy to understand while creating genuine awareness.
Animation
High-quality 3D animations shape the communication, presenting complex features with clarity and elegance while reinforcing Mercedes pay’s technological ambition.
Illustration
Our illustration style combines bold shapes, spatial depth, and a consistent brand color system. This makes content memorable and easy to grasp.
Social Media
For LinkedIn and other channels, we develop tailored formats that strengthen engagement and work on a global scale. Tone and visual language remain consistent, supported by storylines that bring the identity of Mercedes pay to life.
Realgestalt GmbH
Torstraße 42
10119 Berlin, Germany
Phone +49 30 88 77 76-0
post@realgestalt.de