We sharpen brand image.

Realgestalt Agency

Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.

Daimler next Corporate Publishing

Corporate Publishing, Content Marketing, and Social Media for the future of mobility: next is the innovation magazine of Daimler AG and reports on developments, perspectives, and visions from around the world that are changing the way we understand and conceive of mobility.

Rausch Brand Design

New Brand Design, Communication Design, Web Concept, and Web Design for the best chocolate in the world – from Realgestalt, the Berlin agency for strategic brand development.

Deutsche Oper Berlin Communication Design and Social Media

Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”

Further references


Our Agency’s Services

We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding. Services

Brand Strategy

Brand Strategy is the binding, long-term plan for how to achieve a brand’s desired goal. The first step is to establish the brand’s value(s), then focus on development and growth, as well as – when and where applicable – the overarching strategy and values of the company and their augmentation. We engage our clients with deep discussions and close cooperation to determine which brand model is best suited to their specific preferences.
  • · Communication Strategy
  • · Positioning
  • · Brand Architecture

Brand Experience

Only after interacting, after that concrete experience, can customers establish a connection to a brand. A User Experience that is exhaustively conceived of down to the smallest details is an absolute necessity for digital products. Intelligent interactions serve to satisfy more than just the temporary needs of the customer; indeed, it is in that momentary interaction that an emotional connection to the brand is created, a connection that persists long after that one moment has passed.
  • · Website
  • · Newsletter
  • · Social Media
  • · Business Stationary
  • · Sales Literature
  • · Magazine
  • · Architectural Branding
  • · Merchandise
  • · Campaigns
The consistency of every brand can be assessed
through the following three criteria:

Is the promise made by the brand maintained?
Is the service offered relevant to the target audience?
Is the brand unique amongst its market competitors?
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