Realgestalt Agency
Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
gematik Corporate Design
The digitisation of the German health care system is one of the largest IT projects in Europe. gematik GmbH is responsible for supplying secure and sustainable infrastructure, and Realgestalt developed the new corporate design for the Berlin-based company.

BER Corporate Design
Naming and Corporate Design for Berlin’s upcoming new, main airport: The unification and compliance of IATA-Code, Destination, Names, and Trademark is unique the world over – just like the construction time.

Deutsche Oper Berlin Communication Design and Social Media
Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”
LOQI Brand Design, E-Commerce and Webshop
We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need.
Further references
News
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Interzero Sustainability Campaign
A world without waste — that’s the vision of the global recycling company. For the second year in a row, we were responsible for the development of the annual sustainability campaign. Our scope of work included creating the slogan, designing the key visuals, and providing editorial and design support for the accompanying magazine.
07.07.2025
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The Hettich Spinnovation
Realgestalt has developed a cross-channel campaign for the company’s SpinLines fittings category. The centrepiece is the specially created word mark ‘Spinnovation’ and AI-supported animations. The premiere took place at the leading trade fair interzum.
26.06.2025
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Mercedes pay gets a Visual Boost
Realgestalt has developed a key visual for Mercedes pay, elevating the company’s presence to new heights. This visual element strengthens recognition while enhancing clarity and impact across all channels.
18.10.2024
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Die 3 Zahnärzte
Prabh, Hakum and Fabi teamed up and opened a dental practice right on Kotti in Berlin. We developed naming and brand design.
04.10.2024
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Hydrogen Land Germany
Hydrogen Germany highlights the strength of the hydrogen economy and the opportunities for Germany as a hydrogen country. Corporate Design and website: Realgestalt
20.09.2024
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We moved!
We remain loyal to our neighbourhood in Berlin Mitte. Stop by for a coffee just opposite L40 at Torstrasse 42 and enjoy our beautiful new office in the Suhrkamp building.
05.06.2024
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Well thought out, well done!
The book “Designgeschichte(n) erzählt von Magazin”, published by avedition Verlag, Stuttgart, conceived and designed by Realgestalt, has impressed and convinced the German Design Council and the jury for the German Design Award. We are delighted!
25.01.2024
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Website for MBition
Realgestalt has developed a web concept with optimized usability for MBition, the software development subsidiary of Mercedes-Benz AG: innovative, clearly structured and functional, especially with regard to the presentation and communication of the brand, also as an employer.
02.01.2024
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Excellent!
The corporate design for the Landessportbund Berlin e. V., developed by Realgestalt, received the German Design Award from the German Design Council in December 2023. This honor is based on the outstanding design quality; it is awarded in the category “Excellent Communication Design”.
05.12.2023
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MAGAZIN Issue #3
Wood: yesterday’s material or tomorrow’s? Anodised, what does that actually mean? And what is it good for? What is behind a “Manifesto of the Free Road”? This and lots of carefully designed products can be found in the MAGAZIN catalogue we designed.
09.10.2023
Our Agency’s Services
We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding.
Services
Brand Strategy
Brand Strategy is the binding, long-term plan for how to achieve a brand’s desired goal. The first step is to establish the brand’s value(s), then focus on development and growth, as well as – when and where applicable – the overarching strategy and values of the company and their augmentation. We engage our clients with deep discussions and close cooperation to determine which brand model is best suited to their specific preferences.
- · Communication Strategy
- · Positioning
- · Brand Architecture

Brand Strategy
Brand Creation
Convincing design and engaging content require a strategic foundation. In this case, creativity is not an end in itself but rather the requirement for creating a brand world that is consistent yet innovative, one that continues to surprise and impress time and again.
- · Naming, Logo, Colors
- · Picture and Illustration Style
- · Design Principles
- · Communication Style
- · Social Corporate Identity
- · Interaction / Motion Prinzipien
- · Brand Experience
- · Corporate Sound
- · Corporate Design
- · Corporate Identity
Brand Experience
Only after interacting, after that concrete experience, can customers establish a connection to a brand. A User Experience that is exhaustively conceived of down to the smallest details is an absolute necessity for digital products. Intelligent interactions serve to satisfy more than just the temporary needs of the customer; indeed, it is in that momentary interaction that an emotional connection to the brand is created, a connection that persists long after that one moment has passed.
- · Website
- · Newsletter
- · Social Media
- · Business Stationary
- · Sales Literature
- · Magazine
- · Architectural Branding
- · Merchandise
- · Campaigns
The consistency of every brand can be assessed
through the following three criteria:
Is the promise made by the brand maintained?
Is the service offered relevant to the target audience?
Is the brand unique amongst its market competitors?
Our Team
At Torstraße 42 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.
Agency
“Quality design is demarcated by a foundation that is easily comprehensible yet strategically derived.”
– Anne Kohlermann
“A convincing brand transforms its customers into ambassadors.”
– Jürgen Michalski
@Realgestalt
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