Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
gematik Corporate Design
The digitisation of the German health care system is one of the largest IT projects in Europe. gematik GmbH is responsible for supplying secure and sustainable infrastructure, and Realgestalt developed the new corporate design for the Berlin-based company.
Naming and Corporate Design for Berlin’s upcoming new, main airport: The unification and compliance of IATA-Code, Destination, Names, and Trademark is unique the world over – just like the construction time.
Deutsche Oper Berlin Communication Design and Social Media
Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”
Our campaign with artwork by Christoph Niemann for the Deutsche Oper Berlin won the Red Dot Award for excellent Brands & Communication Design 2020.
21.07.2020
gematik
On behalf of the federal government, gematik was asked to lay the foundations for the digitalization of Germany’s healthcare system. For this monumental undertaking, Realgestalt developed a smartly tailored Corporate Design defined by its overarching use of the Line – one that links Design and Content with Communication and all the project’s diverse initiatives.
21.01.2020
Yolo Reisen
In small groups of no more than 15 travellers, the customers of the Berlin tour operator, YOLO, discover exotic destinations and new living environments at 31 destinations all around the world. Realgestalt developed the Yolo logo design further, conceived the editorial design for the new catalogue and supervised every detail of its production.
21.11.2019
MAGAZIN Catalog
The multi-channel dealer, a subsidiary of Manufactum GmbH (Otto Group), offers a reliable pre-selection of products. Realgestalt conceived, designed, and produced the editorial design for the 2020 catalogue. Further services: corporate publishing, copy writing, communication design, photo production, art direction, and styling.
28.10.2019
Rainforest Foundation
The Rainforest Foundation acquires and protects untouched primary rainforest in the Pastaza region of Ecuador, one of the most important source areas of the Amazon. Realgestalt developed the corporate design for the Rainforest Foundation, devised the web concept, and produced the web design.
21.10.2019
Capital of Opera
For the season campaign 2019/20 of Deutsche Oper Berlin the artist Christoph Niemann finds great opera everywhere in our city. And with the Fernsehturmtenor he illustrates a Berlin’s claim as the capital of opera.
21.06.2019
The Power of Brands
Ideas, innovation, and branding are essential aspects of a company’s future viability. Daimler AG is acutely aware of this. The enterprise’s own company, Daimler Brand & IP Management GmbH, engaged Realgestalt to develop a visual vocabulary for the central meaning of brands, intellectual property, trademark protection, and brand marketing.
14.06.2019
The Human Factor
SyncWork stands for IT-competence and Business Management know-how. Their new CI shows, that management consultancy entails much more than juggling numbers: Exceptional personalities are necessary to make growth possible.
25.01.2019
Brose – Webdesign & SEO-Optimized Content
Brose is the fourth largest family-owned automotive supplier worldwide. Annually, Brose supplies the industry with over 200 million electric motors. The company has transferred its know-how to drive systems for electric bikes, which are produced in Berlin since 2014. Brose has a reputation for high quality standards, which are regularly ensured through systematic laboratory- and intense endurance testing. Realgestalt has created and implemented an user-friendly website design and supports Brose in drafting SEO-optimized content for its e-bike product website enhancing the its visibility for customers.
06.07.2018
Deutsche Oper Berlin – Communication Campaign
Berlin’s largest opera house with the most spacious stage, an auditorium with an unrestricted view on the performance for every visitor, an incredibly diverse repertoire of productions and world-famous artists: The Deutsche Oper Berlin symbolizes and promises “great opera”. We support this institution in successfully communicating this to the public and furthermore, to inspire a new audience.
23.05.2018
Our Agency’s Services
We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding. Services
Brand Strategy
Brand Strategy is the binding, long-term plan for how to achieve a brand’s desired goal. The first step is to establish the brand’s value(s), then focus on development and growth, as well as – when and where applicable – the overarching strategy and values of the company and their augmentation. We engage our clients with deep discussions and close cooperation to determine which brand model is best suited to their specific preferences.
Convincing design and engaging content require a strategic foundation. In this case, creativity is not an end in itself but rather the requirement for creating a brand world that is consistent yet innovative, one that continues to surprise and impress time and again.
Only after interacting, after that concrete experience, can customers establish a connection to a brand. A User Experience that is exhaustively conceived of down to the smallest details is an absolute necessity for digital products. Intelligent interactions serve to satisfy more than just the temporary needs of the customer; indeed, it is in that momentary interaction that an emotional connection to the brand is created, a connection that persists long after that one moment has passed.
The consistency of every brand can be assessed through the following three criteria:
Is the promise made by the brand maintained? Is the service offered relevant to the target audience? Is the brand unique amongst its market competitors?
Our Team
At Linienstraße 40 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.
We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need. The webshop for LOQI should feel like the brand: light and bold at the same time, striking and entertaining. And simple and uncomplicated in every respect. Together with our friends from APE UNIT, we modified a Shopify template in a very short time and made it ready to go. The fantastic pictures by Alexander Gnädinger celebrate the uniqe spirit of the brand. The bottom line: Attitude, style and LOQI are everything you need. #loqi #webshop #branding #ecommerce #branding #alexandergnädinger...
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