Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
gematik Corporate Design
The digitisation of the German health care system is one of the largest IT projects in Europe. gematik GmbH is responsible for supplying secure and sustainable infrastructure, and Realgestalt developed the new corporate design for the Berlin-based company.
Deutsche Oper Berlin Communication Design and Social Media
Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”
LOQI Brand Design, E-Commerce and Webshop
We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need.
Our campaign with artwork by Christoph Niemann for the Deutsche Oper Berlin won the Red Dot Award for excellent Brands & Communication Design 2020.
- On behalf of the federal government, gematik was asked to lay the foundations for the digitalization of
Germany’s healthcare system.
For this monumental undertaking, Realgestalt developed a smartly tailored Corporate Design defined by its overarching use of the Line – one that links Design and Content with Communication and all the project’s diverse initiatives.
In small groups of no more than 15 travellers, the customers of the Berlin tour operator, YOLO, discover exotic destinations and new living environments at 31 destinations all around the world. Realgestalt developed the Yolo logo design further, conceived the editorial design for the new catalogue and supervised every detail of its production.
The multi-channel dealer, a subsidiary of Manufactum GmbH (Otto Group), offers a reliable pre-selection of products. Realgestalt conceived, designed, and produced the editorial design for the 2020 catalogue. Further services: corporate publishing, copy writing, communication design, photo production, art direction, and styling.
The Rainforest Foundation acquires and protects untouched primary rainforest in the Pastaza region of Ecuador, one of the most important source areas of the Amazon. Realgestalt developed the corporate design for the Rainforest Foundation, devised the web concept, and produced the web design.
For the season campaign 2019/20 of Deutsche Oper Berlin the artist Christoph Niemann finds great opera everywhere in our city. And with the Fernsehturmtenor he illustrates a Berlin’s claim as the capital of opera.
Ideas, innovation, and branding are essential aspects of a company’s future viability. Daimler AG is acutely aware of this. The enterprise’s own company, Daimler Brand & IP Management GmbH, engaged Realgestalt to develop a visual vocabulary for the central meaning of brands, intellectual property, trademark protection, and brand marketing.
SyncWork stands for IT-competence and Business Management know-how. Their new CI shows, that management consultancy entails much more than juggling numbers: Exceptional personalities are necessary to make growth possible.
Brose is the fourth largest family-owned automotive supplier worldwide. Annually, Brose supplies the industry with over 200 million electric motors. The company has transferred its know-how to drive systems for electric bikes, which are produced in Berlin since 2014. Brose has a reputation for high quality standards, which are regularly ensured through systematic laboratory- and intense endurance testing. Realgestalt has created and implemented an user-friendly website design and supports Brose in drafting SEO-optimized content for its e-bike product website enhancing the its visibility for customers.
Berlin’s largest opera house with the most spacious stage, an auditorium with an unrestricted view on the performance for every visitor, an incredibly diverse repertoire of productions and world-famous artists: The Deutsche Oper Berlin symbolizes and promises “great opera”. We support this institution in successfully communicating this to the public and furthermore, to inspire a new audience.
Our Agency’s Services
We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding. Services
- · Communication Strategy
- · Positioning
- · Brand Architecture
- · Naming, Logo, Colors
- · Picture and Illustration Style
- · Design Principles
- · Communication Style
- · Social Corporate Identity
- · Interaction / Motion Prinzipien
- · Brand Experience
- · Corporate Sound
- · Corporate Design
- · Corporate Identity
- · Website
- · Newsletter
- · Social Media
- · Business Stationary
- · Sales Literature
- · Magazine
- · Architectural Branding
- · Merchandise
- · Campaigns
through the following three criteria:
Is the promise made by the brand maintained?
Is the service offered relevant to the target audience?
Is the brand unique amongst its market competitors?
At Linienstraße 40 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.
“A convincing brand transforms its customers into ambassadors.”
– Jürgen Michalski
“A strong brand is always ahead of its time.”
– Johannes Ritzel
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