Realgestalt Agency

Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.

gematik Corporate Design

The digitisation of the German health care system is one of the largest IT projects in Europe. gematik GmbH is responsible for supplying secure and sustainable infrastructure, and Realgestalt developed the new corporate design for the Berlin-based company.

Deutsche Oper Berlin Communication Design and Social Media

Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”

LOQI Brand Design, E-Commerce and Webshop

We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need.

Further references


Our Agency’s Services

We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding. Services

Brand Strategy

Brand Strategy is the binding, long-term plan for how to achieve a brand’s desired goal. The first step is to establish the brand’s value(s), then focus on development and growth, as well as – when and where applicable – the overarching strategy and values of the company and their augmentation. We engage our clients with deep discussions and close cooperation to determine which brand model is best suited to their specific preferences.
  • · Communication Strategy
  • · Positioning
  • · Brand Architecture

Brand Creation

Convincing design and engaging content require a strategic foundation. In this case, creativity is not an end in itself but rather the requirement for creating a brand world that is consistent yet innovative, one that continues to surprise and impress time and again.
  • · Naming, Logo, Colors
  • · Picture and Illustration Style
  • · Design Principles
  • · Communication Style
  • · Social Corporate Identity
  • · Interaction / Motion Prinzipien
  • · Brand Experience
  • · Corporate Sound
  • · Corporate Design
  • · Corporate Identity

Brand Experience

Only after interacting, after that concrete experience, can customers establish a connection to a brand. A User Experience that is exhaustively conceived of down to the smallest details is an absolute necessity for digital products. Intelligent interactions serve to satisfy more than just the temporary needs of the customer; indeed, it is in that momentary interaction that an emotional connection to the brand is created, a connection that persists long after that one moment has passed.
  • · Website
  • · Newsletter
  • · Social Media
  • · Business Stationary
  • · Sales Literature
  • · Magazine
  • · Architectural Branding
  • · Merchandise
  • · Campaigns
The consistency of every brand can be assessed
through the following three criteria:

Is the promise made by the brand maintained?
Is the service offered relevant to the target audience?
Is the brand unique amongst its market competitors?
Was ist Ihnen Ihre Marke wert?
Lassen Sie es uns
gemeinsam herausfinden.