Realgestalt Agency
Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
gematik Corporate Design
The digitisation of the German health care system is one of the largest IT projects in Europe. gematik GmbH is responsible for supplying secure and sustainable infrastructure, and Realgestalt developed the new corporate design for the Berlin-based company.
BER Corporate Design
Naming and Corporate Design for Berlin’s upcoming new, main airport: The unification and compliance of IATA-Code, Destination, Names, and Trademark is unique the world over – just like the construction time.
Deutsche Oper Berlin Communication Design and Social Media
Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”
LOQI Brand Design, E-Commerce and Webshop
We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need.
Further references
News
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Magazin issue #1
Who but MAGAZIN has something to say when it comes to the design and manufacture of contemporary products. The current issue of the MAGAZIN catalog is called Issue Number 1 for a reason: We have reinvented the catalog as a magalog, wishing MAGAZIN friends much pleasure in reading (and ordering).
05.09.2022
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rbb: a new podcast
“Deep Doku” is about people who transcend their own boundaries. Journalist Johannes Nichelmann presents a new true story each time about people from Berlin and the world, whose fate often lies in the background of our life reality. We, Realgestalt, had the privilege to design the podcast cover for rbb.
29.08.2022
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The Familiensportfest in the Olympiapark Berlin
Two days full of sports, games and fun with the whole family: the biggest event of the Landessportbund Berlin e. V. The design (logo, key visual etc.) is by Realgestalt.
28.06.2022
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hub.berlin: The Festival for Digitization
After two years of interruption, Bitkom finally brings digital pioneers together again with decision makers from politics and business in person in this unique format. Realgestalt developed the brand design, the advertising communication and the signage design.
24.06.2022
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rbb: A new Podcast
We’re all going to die – so let’s be relaxed about death. The podcast from rbbKultur wants to take away the horror of death. Henrike Möller tells the stories of ten people who have had experiences with death and mourning. Personal experiences are combined with information on the subject of dying. Always with the aim of placing death where it belongs: in the midst of life. We at Realgestalt have created the cover for this podcast, including ten different episode motifs. The drawings are from the pen of Fabienne Guilgot.
11.10.2021
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Landessportbund Berlin e. V.
The Landessportbund is committed to a society in which the values of sport are highly valued. It is committed every day to ensuring that club sports have a future. The new brand design will support the Landessportbund in its mission. We have turned the long, complex name into a lively, concise sign, creating an unique image that will help to raise the profile of the Landessportbund and make it more visible in our city and in communications.
20.09.2021
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Spoonful Berlin
Christian Günzel’s purpose is to make people happy. He has something in common with Mary Poppins and that gave our beloved collegue Thomas Kelly the inspiration for the new brand name SPOONFUL BERLIN. So the renowned Eismanufaktur Berlin (an invention of our client) starts this summer with a new name, a new design and a new website to continue this mission. Because what is more beautiful in human interaction than happiness?
08.07.2021
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Landessportbund Berlin e. V.
The Landessportbund is committed to a society in which the values of sport are highly valued. It is committed every day to ensuring that club sports have a future. The new brand design will support the Landessportbund in its mission. We have turned the long, complex name into a lively, concise sign, creating an unique image that will help to raise the profile of the Landessportbund and make it more visible in our city and in communications.
08.07.2021
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50 years – 50 products
Anyone who has championed good product design over five decades has a lot to tell. In this book, published by avedition, we tell design history(s) together with our client, based on 50 products and with contributions from and about the people who have made MAGAZIN what it is today: Germany’s highest-profile brand when it comes to contemporary product design.
10.06.2021
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cellcentric
With the combined forces of Daimler Truck AG and the Volvo Group, the cellcentric joint venture brings together 30 years of experience in the development of safe and efficient fuel cell systems. By using hydrogen in the fuel cells, the systems generate energy without emitting anything other than pure water. We produced the first website including web concept and web design for the company, within one week.
19.03.2021
Our Agency’s Services
We began every project with a thorough analysis. The next steps are drawn from the diverse spectrum of services we offer: from brand strategy and brand design through to employer branding and corporate communication; from social media concepts and web design to website production and architectural branding.
Services
Brand Strategy
Brand Strategy is the binding, long-term plan for how to achieve a brand’s desired goal. The first step is to establish the brand’s value(s), then focus on development and growth, as well as – when and where applicable – the overarching strategy and values of the company and their augmentation. We engage our clients with deep discussions and close cooperation to determine which brand model is best suited to their specific preferences.
- · Communication Strategy
- · Positioning
- · Brand Architecture
Brand Strategy
Brand Creation
Convincing design and engaging content require a strategic foundation. In this case, creativity is not an end in itself but rather the requirement for creating a brand world that is consistent yet innovative, one that continues to surprise and impress time and again.
- · Naming, Logo, Colors
- · Picture and Illustration Style
- · Design Principles
- · Communication Style
- · Social Corporate Identity
- · Interaction / Motion Prinzipien
- · Brand Experience
- · Corporate Sound
- · Corporate Design
- · Corporate Identity
Brand Experience
Only after interacting, after that concrete experience, can customers establish a connection to a brand. A User Experience that is exhaustively conceived of down to the smallest details is an absolute necessity for digital products. Intelligent interactions serve to satisfy more than just the temporary needs of the customer; indeed, it is in that momentary interaction that an emotional connection to the brand is created, a connection that persists long after that one moment has passed.
- · Website
- · Newsletter
- · Social Media
- · Business Stationary
- · Sales Literature
- · Magazine
- · Architectural Branding
- · Merchandise
- · Campaigns
through the following three criteria:
Is the promise made by the brand maintained?
Is the service offered relevant to the target audience?
Is the brand unique amongst its market competitors?
Our Team
At Linienstraße 40 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.
Agency
“A convincing brand transforms its customers into ambassadors.”
– Jürgen Michalski
“Quality design is demarcated by a foundation that is easily comprehensible yet strategically derived.”
– Anne Kohlermann
“A strong brand is always ahead of its time.”
– Johannes Ritzel
@Realgestalt
Heute bei uns eingezogen: ein prachtvoller Feigenbaum, fachkundig ausgewählt und vorbeigebracht von dem einzigartigen @andreastrochim . #plants #agencylife #greenoffice ...
Christian Günzel’s purpose is to make people happy. He has something in common with Mary Poppins and that gave our beloved collegue Thomas Kelly the inspiration for the new brand name SPOONFUL BERLIN. So the renowned Eismanufaktur Berlin (an invention of our client) starts this summer with a new name, a new design and a new webshop to continue this mission. What’s more beautiful in human interaction than happiness? #branding #icecream #design #berlin ...
Wer sich über fünf Jahrzehnte für gutes Produktdesign engagiert, hat einiges zu erzählen. In diesem prachtvollen Buch, herausgegeben von @avedition.publishers, erzählen wir gemeinsam mit unserem Kunden Designgeschichte(n), anhand von 50 Produkten und mit Beiträgen von und über die Menschen, die Magazin zu dem gemacht haben, was es heute ist: Deutschlands profilschärfste Marke, wenn es um zeitgenössisches Produktdesign geht. #design #designgeschichte #magazin #avedition #designbuch ...
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