New ad campaign for MAGAZIN
The idea behind the new MAGAZIN campaign is so self-evident that we should have come up with it earlier. MAGAZIN is an expert for contemporary design – and thanks to its size and market presence – it is a very important platform for product designers in the German-speaking countries where they can show their work to a large interested audience. Plus: MAGAZIN customers are interested in good design but also in the people working behind the scenes. What could be more appropriate than allowing the product designers to advertise for MAGAZIN or the new catalogue? Fabian Baumann and Sönke Hof from the Formfjord team are launching the campaign. More will follow.