ALBA Group: photo production
Film material, aluminium shavings, recovered paper – garbage not mere waste, it’s a source of raw materials. The process of collecting, recovering, refining and marketing these raw materials is referred to as “urban mining”. The products of the separation process make for fantastic imagery and are thus perfectly suited as a means of brand communication. Together with photographer Attila Hartwig, we developed a style of photography that presents the ALBA Group as one of Europe’s leading disposal and recycling companies.