Corporate Design for Dermatologie des Westens
DERMATOLOGIE DES WESTENS is a clinic for skin beautification and health. Skin experts Pettker and Reupke were looking for a corporate design that communicates their own understanding of their professional ethics: They operate in an exclusive high-end medical sector where they make use of the latest research developments at the very highest level. They are able to competently provide their clients with treatments based on dermatological innovations. They communicate very clearly and place high value on the fact that they are very reliable and “conservative in the positive sense”. Plus: They have style. This is demonstrated in their interior design concept that was developed and realised by Alexandra Erhardt and Thomas Karsten (karhard architektur + design, Berlin). Our corporate design concept is a direct implementation of our own image: clear, classic, with style. And yet surprising and unusual: Instead of working with photography of beautiful skin, as typical with other clinics, we have consistently chosen to work only with illustrations. This imparts the skin experts with an image that is totally unique, individual and yet fully timeless.