CosmosDirekt: corporate design
The ability to convey both a sense of trust and vitality is the most critical aspect of corporate design for an insurance company – affecting everything from the logo to business tools, sales literature, content-based advertising media to the contracts. The goal of the new corporate design was to expand the target audience. In addition to the cost-conscious customer base, conservative und younger potential customers were to be addressed. Today, CosmosDirekt is the most successful direct insurer in Germany.