Dynamic Logo for Berlin’s Märkisches Viertel District
The heart of the corporate design is the quartered circle as the basis of this dynamic Märkisches Viertel logo. Reflecting the continuous evolution of the district, the logo convincingly uses informal codes for civic and youth culture events and can be modified into new forms. As recognisable and diverse as the district’s residents, the logo is young, old, progressive, conservative, German and international – all in one. For the Realgestalt agency, this logo symbolises the individuality of the residents while at the same time representing the mosaic of people living there.