Distinguished Craftsmen: MyHammer Relaunch
In 2005, my-hammer.de went online and since then has become Germany’s largest platform for craftsmen. Customers can find a range of qualified craftsmen at MyHammer for home and garden work. Since 2012, the craftsmen profiles have become more important. Customers can now search for suitable craftsmen and contact them directly. These new features are also intended to communicate with customers through the brand’s visual appearance. Since corporate identity is our craft at Realgestalt, we provided them with a new brand strategy, corporate design (including brands and logos) and corporate claim. Now, every visitor to MyHammer can see at once what makes them special: “Distinguished Craftsmen”.