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Jägermeister brand design

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Genuine. Jägermeister. The new design for Jägermeister is derived from the brand values: straight, reliable and jagged – self-confident, powerful, down-to-earth and authentic. The design is marked by just a few elements: the brand logo, the colour black – with orange accents, the banderole (derived from label), the vigourous font and the bottle.

Straight, reliable, angular, jagged and authentic on the other side.