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New brand design for myToys

After ten years of constant growth, the managing partners of the myToys.de GmbH are reflecting their brand’s identity. During the last decade, the online shop has evolved into a multi-channel merchant including a range of in-house products and communication strategies for further shops.

Realgestalt developed a standardized brand design offering a recognizable identity for stores, online shops and print channels. myToys became distinguishable from the competition.

Realgestalt designed logo, packages, catalogues, brochures, mailings, the website and exhibition stands, defined design and layout rules in a Style Guide and schooled employees during the implementation phase.

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