New Slogan for Prediger | Realgestalt GmbH, Berlin

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Sebastian Brink: “The cable must be brought to the light, not the other way around.”

Starting with a basic idea, a catchy slogan was developed and, by publishing a catalogue and restructuring their Hamburg showroom, a successful business model was ultimately implemented. The strategy behind it all was to expand the core expertise of a 90-year-old company rich in tradition – a company that is Germany’s leading shipper of lighting. This was achieved by allowing the lighting consultant to develop lighting solutions together with its customers that take into account the specific aspects of the architecture at hand. To find out more and get to the heart of the matter, see the current catalogue from Realgestalt.

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