Clean Work from ALBA

ALBA’s new corporate design was launched on the company’s transporters as they made their daily pick-up rounds through Berlin. An international recycling enterprise, ALBA is concerned not only with disposal but with sustainable energy creation as well. And for Realgestalt, this was the guiding impulse as we developed their new brand design. The logo – a Möbius strip – symbolises the cycle of transforming waste into energy: ALBA converts yesterday’s rubbish into today’s energy. Claim: “Treasure raw materials.”

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