Page for page: The World of Brands at KLUDI
A brand interacts with a variety of ways and with a variety of people: customers, sales and media representatives, as well as the public at large. The larger and more international a company is, the more complex their activities and networking become. At KLUDI, a Realgestalt client for many years, employees are regularly informed about brand strategy and corporate design. After all, employees are a brand’s best and most important ambassadors. But how can brand strategy and corporate design be transported into the daily work of a company’s employees? In page after page, the KLUDI brand magazine illustrates and explains its branding, helping to create new opportunities of communication, both internally and externally.