Photo-shoot, display and brochure for Vorwerk’s product launch
Werner Aisslinger brought a new interpretation of adjusted floor covering to Vorwerk. Geometrical primary forms and the Memphis era served as inspiration. Based on this, Realgestalt designed a product brochure and an advertising motif. During the photo-production Realgestalt provided Location Scouting and Art Direction, which included the selection and briefing of the responsible photographer Magnus Pettersson. Creating layout and text of the multilingual brochure included implementing the Vorwerk Brand Design boldly. Articles and photography are also being transferred onto print media.