Markenstrategie für die Deutsche Eigenheim | Realgestalt GmbH, Berlin

Diese Seite ist nicht mehr aktuell.
Hier geht es zur neuen Website.

This page is outdated.
Click here to continue to the new website.

A brand is also a matter of perspective

Redefining an existing brand is at least as complex as building a house. Over the past 10 plus years, Deutsche Eigenheim has successfully developed and realized residential construction projects. However, the company was not successful in establishing a corporate image for itself during this time. And it is well known that having no image is a bad image. In fall 2011, Deutsche Eigenheim received a new board of directors. Their objectives included moving to new premises and also defining the core of their brand. Realgestalt developed a brand strategy for this ambitious property developer that bundles these core brand values – market-leading, influential, innovative, reliable, stylish – to make its future more tangible.

[nggallery id=185]