A brand is also a matter of perspective

Redefining an existing brand is at least as complex as building a house. Over the past 10 plus years, Deutsche Eigenheim has successfully developed and realized residential construction projects. However, the company was not successful in establishing a corporate image for itself during this time. And it is well known that having no image is a bad image. In fall 2011, Deutsche Eigenheim received a new board of directors. Their objectives included moving to new premises and also defining the core of their brand. Realgestalt developed a brand strategy for this ambitious property developer that bundles these core brand values – market-leading, influential, innovative, reliable, stylish – to make its future more tangible.

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