It’s A Wrap Up: A New Look for LOQI
LOQI prints bright and attention-grabbing designs on reusable bags and luggage covers that turn an every day necessity into an instant fashion statement. The brand’s upbeat spirit is reflected in its new corporate design from Realgestalt including a new logo and typeface. By involving dealers, designers and producers from across the world, as well as conducting target group workshops, we were able to establish the right mood and tone with a focus on ‘fun in function. ’ LOQI products cater to LOHAS, fashionistas, young mothers, silver agers, pragmatists and tourists alike. Developing the brand strategy and polishing their look & feel was a truly enjoyable experience for us.