Out Services

Our scope of services

A strong corporate identity is the result of holistic brand management. Realgestalt offers the full spectrum of services required to achieve this—from strategy and concept development to implementation.

Strategy

Analysis
Expert interviews
Personas
Market research
Brand mission
Brand purpose
Brand positioning
Brand vision
Brand architecture
Brand story
Brand values
Communication strategy
Naming
Narrative
Tone of voice
USP
Workshops

Design

Corporate design
Brand design
Logo
Photography and image style
Illustration style
Color concept
Iconography
Infographic style
Typography
Grid system
Editorial design
UX/UI design
Web design
Design guidelines

Content & Production

Logo
Photography and image style
Illustration style
Color concept
Iconography
Infographic style
Typography
Grid system
Branded Content
Editorial design
UX/UI design
Web design
Design manual

Implementation

Logo
Photography and image style
Illustration style
Color concept
Iconography
Infographic style
Typography
Grid system
Editorial design
UX/UI design
Web design
Design manual

Digital Branding

Today, a brand has a wide range of touchpoints. We ensure it appears consistently and convincingly across all digital channels.

How we work

Our branding process consists of five building blocks. These are tailored individually to your needs.

Analysis & Evaluation

At the outset, we assess a brand’s strengths and weaknesses, thereby creating the foundation for further measures.

Brand Strategy

The brand strategy is the binding, long-term and universally applicable plan for achieving the brand objectives defined in advance.

Design Concept

The visual and content-related expression of a brand is only as strong as the strategic foundation on which it is built.

Content & Production

Only through experiencing content, formats, media, and interactions can customers develop a relationship with a brand.

Implementation

A rollout includes internal training sessions, motivational events, brand audits, help desks, and review meetings.

Naming

The name is the first point of contact with a brand and one of its most important assets.

Brand Architecture

The foundation for successful positioning is the strategic alignment of the brand portfolio.