A-Chair is born
Realgestalt is thrilled to have created a unique campaign in celebration of the eagerly awaited launch of the A-Chair by jehs+laub. Perfectly shaped, this all-rounder is another innovative product offered by our long time client Brunner, a leading manufacturer of conference and event furniture in Europe.
Befitting the elegance of this versatile designer chair, our cross-channel communication campaign can also be characterized by its awareness of style. In addition to an opulent image brochure and Microsite, the market introduction is being flanked with nation-wide advertisement including an online campaign from Architonic – the architecture and design platform – as well as other social media providers such as Facebook and Twitter.
The A-Chair marks the dawn of a new era for the world of stacking chairs. Its name comes from the silhouette: a graceful capital letter A. Functional, its two parts interact to create a sweeping singular line.
In close collaboration with the designers Markus Jehs and Juergen Laub, a iconographic campaign was developed for the chair that through its functionality will stand without competition and make history as a design icon. All communication features large format images supported by powerful headlines to set an effective accent.