Oldenbourg Schulbuchverlag: Battlements on top of the O | Realgestalt GmbH, Berlin

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Battlements crown the O

Oldenbourg is one of Germany’s oldest textbook publishers. In the course of developing their new corporate strategy, Realgestalt was given the task of developing a highly recognisable brand identity that would also reflect their leading position in the textbook market. Retaining traditional elements, modern, complementary elements were introduced. The compact logo—an O crowned with a battlement—was designed for both digital and analogue applications, such as book titles. The brand colours were made warmer and the font more distinctive. Furthermore, design rules were defined for more than 2000 book titles to help quickly distinguish the publications for teachers and pupils alike throughout their academic careers.

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