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Corporate Publishing for Mercedes-Benz

Daimler uses corporate publishing as an instrument for internal brand management and overall brand image. With its magazine, Mercedes Benz next, the Stuttgart company takes you behind the scenes of tomorrows automotive development and mobility concepts.

In collaboration with their client, Realgestalt, the Berlin based branding agency determines the communication objectives and issues. The agency is heading the magazines direction with regards to editorial content, concept creation and production. Furthermore, based on the evaluation of analysis and reporting, Realgestalt is acting as project manager and consultant on distribution and marketing.

For the re-launch of Mercedes Benz next (online, mobile and print), the logo, fonts, images and layout have been optimized, and a reduced colour spectrum characterises the style of this new edition.

With fascinating features, Daimler’s Mercedes Benz next takes both potential employees and brand enthusiasts to the frontier of the driving experience. In addition to vehicle connectivity and mobility concepts, the company also focuses on autonomous driving.


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