FSB “Magritte” campaign | Realgestalt GmbH, Berlin

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FSB “Magritte” campaign

Homage to René Magritte: a painted pipe is not a pipe. And one must have held a door handle in order to judge its qualities. Since FSB door handles are so attractive, we have allowed ourselves to adapt “Ceci n’est pas une pipe” to “Ceci n’est pas une poignée”. Painter Claus Brunsmann provided us with ingenious assistance. The campaign was shown in German trade magazines; the original paintings are now on display at FSB in Brakel, Germany. Painter: Claus Brunsmann, Berlin

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