Presenting: A World Championship of Cultivated Power

Chess-boxing is the new sport of choice for discerning fighters, thinkers and tacticians. Our customer, Berlin-based chess-boxing entrepreneur, Chess Boxing Global, is staging a spectacular show in their search for the “smartest and toughest man on the planet,” at the Chess Boxing World Championship 2013 this year in Moscow. The event is also the world premiere of their new brand, created by Realgestalt. In a setting of passion, sweat and drama, our design can be experienced in all four dimensions – from advertising to websites, from rooms to clothing and accessories, as well as interview backdrops and animated films. The powerful and precise logo has been met with acclaim – ringside and beyond! Clip-conception and production: Überraum, Paris