Home 2023
Agentur Realgestalt Berlin
Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
References
Chamäleon Reisen
A new website for one of Germany’s highest-profile and most individualised travel brands: Chamäleon Reisen, Ingo Lies’ Berlin-based company. Our task: to create a user experience that is just as unique as the journeys themselves. And to further sharpen the brand’s profile.

Deutsche Oper Berlin
Realgestalt’s goal: get more people to go to the opera. To kick off this project, we invited the ingenious illustrator, Christoph Niemann, to play with the concept “Grand Opera – in Berlin.”
Landessportbund Berlin
The State Sports Association would like to see a society in which the values of sport are highly valued. It is therefore committed to ensuring that club sport has a future. The new corporate design will support the state sports association in its mission.

BER Airport Berlin Brandenburg
Naming and Corporate Design for Berlin’s upcoming new, main airport: The unification and compliance of IATA-Code, Destination, Names, and Trademark is unique the world over – just like the construction time.
News

Realgestalt has developed a key visual for Mercedes pay, elevating the company’s presence to new heights. This visual element strengthens recognition while enhancing clarity and impact across all channels.

Prabh, Hakum and Fabi teamed up and opened a dental practice right on Kotti in Berlin. We developed naming and brand design.

Hydrogen Germany highlights the strength of the hydrogen economy and the opportunities for Germany as a hydrogen country. Corporate Design and website: Realgestalt

We remain loyal to our neighbourhood in Berlin Mitte. Stop by for a coffee just opposite L40 at Torstrasse 42 and enjoy our beautiful new office in the Suhrkamp building.

The book “Designgeschichte(n) erzählt von Magazin”, published by avedition Verlag, Stuttgart, conceived and designed by Realgestalt, has impressed and convinced the German Design Council and the jury for the German Design Award. We are delighted!

Realgestalt has developed a web concept with optimized usability for MBition, the software development subsidiary of Mercedes-Benz AG: innovative, clearly structured and functional, especially with regard to the presentation and communication of the brand, also as an employer.

The corporate design for the Landessportbund Berlin e. V. received the German Design Award. This honor is based on the outstanding design quality; it is awarded in the category “Excellent Communication Design”.
Our agency services
We start every project with an in- detail analysis. Our range of services then extends from brand strategy to brand design, corporate communication, employer branding, social media concepts, website production and the staging of the brand in space.
Strategy
The brand strategy is the obligatory, long-term and fully applicable plan for achieving the brand objectives formulated in advance.
Brand Design
The design and content of a brand is always as good as the strategic foundation on which it is based.
Content & Production
Only the experience of content, formats, media and interactions enables customers to develop a relationship with a brand.
Implementation
The introduction includes internal training, motivational events, brand audits, help desks and review rounds.
Our team
At Torstraße 42 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.

“Quality design is demarcated by a foundation that is easily comprehensible yet strategically derived.”
– Anne Kohlermann


“A convincing brand transforms its customers into ambassadors.”
– Jürgen Michalski



Our clients
Realgestalt GmbH
Torstraße 42
10119 Berlin, Germany
Telephone +49 30 88 77 76-0
Mobil +49 175 721 2904
jmichalski@realgestalt.de
© Realgestalt 2025