Two well-established market research and consulting firms – Management Consult (Mannheim) and rc Research (Bielefeld) – have joined forces. Our assignment: to develop the new company name and brand identity. The result: essentiq – a name that captures the essence of market insights combined with intelligent, impactful consulting expertise.
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More InformationAgentur Realgestalt Berlin
Realgestalt is an owner-operated agency for strategic brand development, corporate design, brand design, naming, web concept, social media, and brand communication located in Berlin.
References
Chamäleon Reisen
Every year, thousands of people experience ‘The Journey of My Life’ with Chamäleon. We bring the brand to life – digitally, physically, and in a way that is truly unique. Our role: strategic consulting, brand management, and the creation and execution of a wide range of communication initiatives.
Deutsche Oper Berlin
Off to the opera! With four campaign ideas, we supported the Deutsche Oper in our hometown in inspiring people for the art of musical theater. For the concept ‘Grand Opera’, we brought them together with the brilliant Christoph Niemann.
Landessportbund Berlin
With over 750,000 memberships, the LSB is the largest non-profit organization in Berlin. We support the LSB’s important mission with award-winning corporate design and impactful communication materials.
BER
For Berlin Brandenburg Airport, we developed the corporate design and the naming – following our strategic recommendation to align the IATA code, the logo, and the first three letters of Berlin. Unique!
News
14. October 2025
The art of perfect naming
25. September 2025
Empowerment thanks to geodata
Buildplace combines spatial understanding of urban and building planning with the dynamics of information and communication technology. We developed the brand for this innovative and still very young company holistically – brand strategy, brand design, website, animation for Buildplace services.
22. July 2025
Interzero Sustainability Campaign
A world without waste — that’s the vision of the global recycling company. For the second year in a row, we were responsible for the development of the annual sustainability campaign. Our scope of work included creating the slogan, designing the key visuals, and providing editorial and design support for the accompanying magazine.
22. July 2025
The Hettich Spinnovation
Realgestalt has developed a cross-channel campaign for the company’s SpinLines fittings category. The centrepiece is the specially created word mark ‘Spinnovation’ and AI-supported animations. The premiere took place at the leading trade fair interzum.
4. March 2025
Excellent!
The corporate design for the Landessportbund Berlin e. V. received the German Design Award. This honor is based on the outstanding design quality; it is awarded in the category “Excellent Communication Design”.
4. March 2025
Website for MBition
Realgestalt has developed a web concept with optimized usability for MBition, the software development subsidiary of Mercedes-Benz AG: innovative, clearly structured and functional, especially with regard to the presentation and communication of the brand, also as an employer.
4. March 2025
Well thought out, well done!
The book “Designgeschichte(n) erzählt von Magazin”, published by avedition Verlag, Stuttgart, conceived and designed by Realgestalt, has impressed and convinced the German Design Council and the jury for the German Design Award. We are delighted!
Our agency services
We start every project with an in- detail analysis. Our range of services then extends from brand strategy to brand design, corporate communication, employer branding, social media concepts, website production and the staging of the brand in space.
Strategy
The brand strategy is the obligatory, long-term and fully applicable plan for achieving the brand objectives formulated in advance.
Brand Design
The design and content of a brand is always as good as the strategic foundation on which it is based.
Content & Production
Only the experience of content, formats, media and interactions enables customers to develop a relationship with a brand.
Implementation
The introduction includes internal training, motivational events, brand audits, help desks and review rounds.
Our team
At Torstraße 42 you’ll find designers, copywriters, digital developers, social media experts, project managers, and strategy consultants.
“Quality design is demarcated by a foundation that is easily comprehensible yet strategically derived.”
– Anne Kohlermann
“A convincing brand transforms its customers into ambassadors.”
– Jürgen Michalski
Our clients
Realgestalt GmbH
Torstraße 42
10119 Berlin, Germany
Telephone +49 30 88 77 76-0
Mobil +49 175 721 2904
jmichalski@realgestalt.de
© Realgestalt 2025